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Northumberland, Ontario · Est. 2020

We Don't Run Ads.

We Build Fans.

Just A Thought Productions is a video production company based in Northumberland, Ontario. We create cinematic content for musicians, couples, and businesses.
Content that builds real audiences, not paid ones.

Our partners

  • "The Farm MMA" in bold white text on black background
  • Stylized letter B logo in grayscale.
  • "The Pharma Podcast with Sam Tarantino" text logo on black background
  • Text "United Bjj & Muay Thai" in white cursive on a black background.
  • The text 'Leadership & Reinvention' in bold white letters on a black background.
  • "Ryan Scott Music" text in white on black background
  • Cobourg Media logo with a house graphic.

Services

Musician marketing

Cinematic live performance videos, fully produced music videos, story interviews, and full gig coverage. One session. Distributed everywhere. Starting from $400.

Wedding videography

Cinematic wedding films for couples across Northumberland, Cobourg, Port Hope, Peterborough and beyond. Films delivered within 2 weeks. Starting from $1,200.

Business content creation

1 hour of your time creates a month of content across 7+ platforms. Podcast production, social media management, and cinematic brand storytelling.

NOT AN AD AGENCY

We are not an ad agency. We do not run ads.

We focus entirely on content that will grow your brand naturally and build your online presence. We don’t grow awareness. We breed fans.

“Joel has been instrumental in helping to re-launch my Podcast, The Pharma Podcast, and with his support make it a success.”
— Sam Tarantino
Podcast cover art featuring a person smiling with text 'The Pharma Podcast with Sam Tornatino' on a dark background with blue bubbles.
“Joel is a true professional when it comes to filmmaking. He’s easy to work with, creative and passionate about his job.”
— Codie Aird
A person with a beard wearing a Scramble T-shirt and MMA gloves, standing inside a gym with padded walls.
“I would definitely recommend Joel to anyone who is looking for a videographer for any projects they may be working on!”
— Ryan Scott
Double exposure portrait of a man with glasses and cap, overlaid with a baseball player swinging a bat.
“Joel did an amazing job at our wedding! Once we saw the final result we were blown away. It’s such a great memento for the happiest day of our lives.”
— Nadine & Josh
A couple smiling at each other in an outdoor setting with greenery in the background. The woman has her hand on the man's shoulder, showing an engagement ring.

Meet the Team

  • Person wearing red plaid shirt and red cap with headphones, holding a camera with microphone outdoors.

    Joel Cannatella

    FOUNDER, EXECUTIVE PRODUCER, DIRECTOR

  • Person holding a professional movie camera on a shoulder rig outdoors, wearing a cap and wristwatch, with trees in the background.

    Tribe Walker

    DIRECTOR OF PHOTOGRAPHY

  • A person holding a professional video camera with a microphone, wearing an 'OHL Images Staff' badge, indicating presence at a hockey event. The person appears focused and is dressed in casual attire. A hockey player in the background is visible.

    Kayden Williams

    CAMERA OPERATOR, PRODUCER

  • Filmmaker holding a light wand behind a camera on a film set.

    Ethan Kikkert

    EDITOR, LIGHTING